I just shared a glass of Zinfandel from Chase Cellars with Patrick Byers of Outmark. But we didn’t just talk wine. We talked marketing that actually works.
Here are the big takeaways:
- Positioning is everything.
If you don’t know your unique and meaningful differentiation, you’re wasting money. Full stop. - Branding ≠ logo.
Your logo is a symbol. Your brand is a gut feeling. Porsche. Walmart. Apple. You felt something, right? That’s brand. - Neutrality wins.
Don’t chase tactics because an agency sells them. Don’t drown in Martech because it’s shiny. Go where your customers go. Period. - Outsourcing still works.
For small and mid-market companies, it’s smarter than cobbling together freelancers or hiring too soon. You get thinkers + doers without the overhead.
Patrick’s TL;DR after 30 years in the game?
👉 Positioning is meaningful difference.
👉 Branding is a feeling in your gut.
Everything else is just machinery.
“If you do not have your positioning nailed, all of your marketing is just talking about things that may or may not have relevance to your target audience.”
– Patrick Byers, Founder of Outsource Marketing and pioneer of marketing outsourcing
