Running a business is like owning commercial real estate.
It’s not enough to have a building—you need tenants. The right tenants. Ones who pay, stick around, and bring life to the place.
That’s what marketing does. It fills the building. It keeps the tenants happy. It drives the long-term value of your property.
But here’s the kicker: most business owners aren’t property managers. And most can’t afford one full-time.
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The average small business makes about $1.2M a year.
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The median CMO salary is $373,000.
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At the high end? $7–10 million for big-name CMOs.
That’s like paying a luxury development firm to run a single building. Doesn’t add up.
Four Ways to Manage the Property (a.k.a. Your Marketing)
1. DIY – Run the Property Yourself
You can do it all. Collect rent, fix the pipes, repaint the walls. In marketing terms? Write the copy, manage the ads, track the data, design the assets.
It works—until the problems outgrow your toolbox.
2. Delegate – Hire Staff, Freelancers, or Agencies
Here you’re delegating tasks. You’re still the landlord, but you’ve got a few helping hands.
Great for execution. Not so great for strategy. You’re still the one solving the big problems, and when things break, it’s your phone that rings.
3. Hire a Fractional CMO
This is the classic “property manager” model. You hand the keys to someone else. They handle the tenants, the leases, the day-to-day.
It takes work off your plate, but here’s the catch: most fractional CMOs treat your business as just another door in their portfolio. They divide their time, divide their energy, divide the outcomes.
That’s division—not multiplication.
4. Partner – Share the Ownership
This is where Raise comes in.
We don’t just manage your property. We partner with you. We’re invested in keeping the building full, the tenants thriving, and the property value climbing.
We don’t measure ourselves by hours billed—we measure ourselves by ROI, growth, and long-term equity.
That’s the Exponential CMO™ model: A belief in better. Powered by technology. Guided by experience.
Proof That It Works
Take NGS. Four years ago, they were pulling in $29 million. Today, they’re at $80 million.
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1.17 million sales and marketing activities executed—tenant relationships at scale.
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4,236% ROI in 2023—asset appreciation in action.
As James Beale, CEO of NGS, put it:
“Raise has a multifaceted mastery of marketing. Technology, metrics, people—they understand it all. I couldn’t possibly do what we do without them.”
That’s not just a vendor. That’s a partner.
The Takeaway
You’ve got four choices with marketing:
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DIY – burn out running it yourself.
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Delegate – still the landlord, just with more hands.
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Hire – fractional help, divided outcomes.
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Partner – exponential growth with someone invested in your success.
Most fractional CMOs stop at outsourcing. Raise takes it further. We partner with you.
Because your business doesn’t need another contractor. It needs a partner who grows the building with you.
Your business, to the power of exponential.
