Every city has a moment where the story breaks open. For NGS, that moment was 33 stories tall and covered in glass.
From One Tower to a Wave of Demand
NGS and Solar Gard didn’t just complete a marquee installation — they turned a single flagship project into a momentum machine across New York. With Raise steering the narrative, the Wall Street Plaza win became rocket fuel for brand visibility, demand, and seven new solar window film opportunities tied to Local Law 97.
The kind of compounding momentum you can’t buy. Only build.
The Project Too Big to Whisper
Start with the building.
Wall Street Plaza — a 33-story tower with 30,000 square feet of glass begging for an upgrade.
NGS stepped up and delivered, installing Solar Gard Sentinel 75 across the entire façade. A massive win. A high-visibility project in the most saturated commercial market in the country.
But here’s the rub: big projects don’t automatically become big stories.
Left on its own, the installation would’ve lived quietly in sales decks, passing mentions, and whatever word-of-mouth the reps could squeeze into conversations.
In other words: a skyscraper-sized opportunity hiding in plain sight.
Where Strategy Turns Into Pipeline
Raise created the strategic plan, pulled in the right marketing talent, and orchestrated a full-channel campaign built for both credibility and reach.
We delivered:
- Sales and marketing video assets that made the project impossible to ignore
- A strategic PR campaign that delivered a placement in Crain’s New York
- Social media amplification for maximum lift
- Case-study slicks built for sales velocity
- A full blog story to anchor the narrative
- Email campaigns crafted to open doors, not clog inboxes
The Moment Raise Hit ‘Amplify’
That’s where Raise walked in.
Because a project like this shouldn’t whisper — it should echo.
NGS had the win, but not the amplification.
No coordinated messaging.
No industry-facing spotlight.
No integrated plan to turn one success into sustained pipeline.
Without Raise, this thing becomes folklore. A cool story only five reps ever tell.
And that’s not momentum. That’s leakage.
So we built the engine.
Where Strategy Turns Into Pipeline
Raise created the strategic plan, pulled in the right marketing talent, and orchestrated a full-channel campaign built for both credibility and reach.
We delivered:
- Sales and marketing video assets that made the project impossible to ignore
- A strategic PR campaign that delivered a placement in Crain’s New York
- Social media amplification for maximum lift
- Case-study slicks built for sales velocity
- A full blog story to anchor the narrative
- Email campaigns crafted to open doors, not clog inboxes
The result?
Dozens of new opportunities for NGS and Solar Gard in New York and a brand presence that finally matched the scale of the work.
Solar Gard delivered the product. NGS did the installation.
Raise made sure the world saw it.
